
The trawling fishing is one of the most surrounded by myths within the fishing industry. Our new campaign, ‘La huella positiva’ aims to shed light on the reality of this fishing method.

The trawling fishing is one of the most surrounded by myths within the fishing industry. Our new campaign, ‘La huella positiva’ aims to shed light on the reality of this fishing method.
We don’t need to do branding.
Because we leave our mark.
The mark left by a healthy, responsible, and natural product.
“La marca que importa” reminds us that seafood products are already a brand in themselves. They mark our culture, our history, and our health.
The meeting point for those who live, protect, and dream about this sector that feeds us, drives our economy, and underpins our territory. A day to listen, share, and look ahead. With experts, leaders, and voices working for the future of fishing, for its sustainable and responsible development.
Round tables, interviews, and inspiring dialogues. An event that will leave a positive mark.

Who better than fishermen themselves to tell us about seafood?
“La pesca que sabe” is a campaign that promotes trawling and the knowledge of those who make their living from the sea. They are the true experts who know the product best: its origin, its nutritional properties… and how to prepare it so that it tastes delicious!
Because behind every well-cooked fish and seafood dish, there is someone who knows what they are doing. And they really know their stuff.
You’ve probably heard about the mercury found in some fish, but what about selenium?
It has been scientifically proven that the selenium found in fish counteracts the possible effects of mercury and also provides health benefits, making it safe to eat seafood.

We’ll answer all your questions when it comes to buying, preserving, preparing, cooking, and eating fish.
As members of the Spanish fishing industry, at Pesca España we care for and protect the biodiversity of our oceans. That’s why we make sure we comply with strict international regulations to prosecute illegal, unreported and unregulated (IUU) fishing, so we can bring you the best seafood and the real #SourceOfHappiness.